Fyre Fraud
So let's talk about "Fyre Fraud." If you haven't seen the 2019 Hulu documentary, let me sum it up for you before we talk about how it changed the way brands and companies do their social media marketing.
"Fyre Fraud" is a documentary that presents itself as a true-crime documentary, and dives into the festival that was scheduled to happen, appropriately named "Fyre Festival." The festival was supposed to be like a new Coachella or Bonnaroo, and even replace existing festivals like that. Tickets were thousands of dollars, as people were promised a lot from this event. Acts like Kanye West, Ja Rule, Bella Hadid, and more influential people were supposed to be there. The festival was also supposed to be in the Bahamas on a private island, like a getaway for the attendees.
When it came time for the festival, the attendees showed up to the venue, which was supposed to be a beautiful beach, but ended up as a dirty and nasty sand area with green water, what people would hardly call food, FEMA tents for shelter, oh and all of the acts that were supposed to show "called out." By the end of it all, this really just seemed like a huge scam that was targeting the more wealthy millennial families. I say that because of the cost of the tickets, the people that were supposed to be there, the place it was being held at, and the fact that in the documentary the person who planned all of this said himself that it was a festival made for millennials.
With all of that said, because of this scam and others like it (ie: Tanacon in 2018) brands and companies have definitely changed their approach to social media marketing and using influencers to market products and services for them.
Because of this festival, companies have really been more careful about new and unfamiliar products and services they offer their customers and the way they market them. I feel that I've even personally seen brands and companies do more "safe" advertising, trying to use more disclaimers when needed, being more transparent with consumers about the details of the product or service.
Another thing that brands and companies have been more careful with is attaching social media influencers or other famous people to their brands or products. I remember before all of that happened, brands always had some kind of influencer attached to their brand in some way, but after that, I've seen less and less of that kind of marketing attached to companies. Ja Rule did have his name attached to the Fyre Festival from the beginning, and not only him, but Kanye West, Bella Hadid, and several other famous or influential people were attached to this scam, which put a bad taste of those people in other's mouth.
I feel that the influencer marketing side of social media marketing has been most affected by this ordeal that ensued. Marketing strategies, in general, have seemed to change a lot since this all came out about this festival. But overall, I feel that brands, companies, and influencers themselves are being much more careful about who they partner with and for what reasons.
"Fyre Fraud" is a documentary that presents itself as a true-crime documentary, and dives into the festival that was scheduled to happen, appropriately named "Fyre Festival." The festival was supposed to be like a new Coachella or Bonnaroo, and even replace existing festivals like that. Tickets were thousands of dollars, as people were promised a lot from this event. Acts like Kanye West, Ja Rule, Bella Hadid, and more influential people were supposed to be there. The festival was also supposed to be in the Bahamas on a private island, like a getaway for the attendees.
When it came time for the festival, the attendees showed up to the venue, which was supposed to be a beautiful beach, but ended up as a dirty and nasty sand area with green water, what people would hardly call food, FEMA tents for shelter, oh and all of the acts that were supposed to show "called out." By the end of it all, this really just seemed like a huge scam that was targeting the more wealthy millennial families. I say that because of the cost of the tickets, the people that were supposed to be there, the place it was being held at, and the fact that in the documentary the person who planned all of this said himself that it was a festival made for millennials.
With all of that said, because of this scam and others like it (ie: Tanacon in 2018) brands and companies have definitely changed their approach to social media marketing and using influencers to market products and services for them.
Because of this festival, companies have really been more careful about new and unfamiliar products and services they offer their customers and the way they market them. I feel that I've even personally seen brands and companies do more "safe" advertising, trying to use more disclaimers when needed, being more transparent with consumers about the details of the product or service.
Another thing that brands and companies have been more careful with is attaching social media influencers or other famous people to their brands or products. I remember before all of that happened, brands always had some kind of influencer attached to their brand in some way, but after that, I've seen less and less of that kind of marketing attached to companies. Ja Rule did have his name attached to the Fyre Festival from the beginning, and not only him, but Kanye West, Bella Hadid, and several other famous or influential people were attached to this scam, which put a bad taste of those people in other's mouth.
I feel that the influencer marketing side of social media marketing has been most affected by this ordeal that ensued. Marketing strategies, in general, have seemed to change a lot since this all came out about this festival. But overall, I feel that brands, companies, and influencers themselves are being much more careful about who they partner with and for what reasons.
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